![]() ![]() If this path is not taken, the small business continues to be dependent on the owner. ![]() This alternative path turns what is merely a financially-rewarding job into a successful investment. They typically become captive of operations without knowing there is a more viable path. ![]() It is at this point that most small business owners stop strategic thinking. When all three steps come together, the small business creates an income stream allowing the business to proceed. The initial entrepreneurial creation of the small business (500 or fewer employees) focuses on three concepts: Such thinking then goes one step further: it converts these options into financial scenarios. How, then, can you as an entrepreneur become a “superior venture thinker?” You start by spending time identifying and evaluating the basic ways to create, grow, stabilize, and possibly sell, go public or otherwise harvest a venture. This transformation, simply stated, requires changing the perspective of the capable and willing small business owner from perceiving the business as only a job to one that recognizes the company as a viable and profitable financial investment. This all-important behavioral change, which many call a shift to a “superior venture thinker,” can be accomplished by redirecting the entrepreneur toward the key focus of business finance: Maximizing Shareholder Wealth. The goal of this article is to radically change the behavior of most small business owners. ![]()
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